|
 |
 |
| By carrying out profitability
analyses by customer, businesses can
determine and profile the minority
of customers that generate the
majority of revenues. Once the
demographics of key clients are
known, marketing spend can be
directed to best effect. |
|
|
|
|
| When they first find their feet,
many businesses recognise the need
for analysing their data but fall
into the trap of buying bespoke
reporting tools. Time passes, and
with Greg's Law, data volume doubles
every nine months. As the business
expands, reporting requirements
become ever more complex. Still
chained to their bespoke reporting
package and its
consultants, managers are forced to
dumb down or eat into the bottom
line. Choosing a solution that data
communities can configure themselves
brings liberation and cost savings. |
|
|
|
 |
| Knowledge is both
quantifiable and qualifiable.
Ignorance is neither. Put
simply: You don't know
what you don't know. |
|
|
